OVO: A STREETWEAR EMPIRE FOUNDED BY DRAKE

OVO: A Streetwear Empire Founded by Drake

In 2012, Drake launched October's Very Own (OVO) as an extension of his personal brand. The label was born out of a desire to merge his passion for music with his love for fashion. By using his platform as one of the biggest names in hip-hop, Drake created a space where he could express his unique style while keeping his connection to street cultur

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OVO: A Streetwear Empire Founded by Drake

In 2012, Drake launched October's Very Own (OVO) as an extension of his personal brand. The label was born out of a desire to merge his passion for music with his love for fashion. By using his platform as one of the biggest names in hip-hop, Drake created a space where he could express his unique style while keeping his connection to street cultur

read more